As a recording artist, I am mostly motivated by the creative aspects of making music however there is a business side to this as well. The marketing aspect of music is a piece of the puzzle that I have not mastered. For me marketing does not come as easily as blending wondrous harmonies with spirited rhythms. Truth be told, if I had that kind of expert on my team my rate of output would increase 1000% fold. So if you’re out there holla.
Uncle Mike sent me this article that I am sharing with you. If anything it has turned up the marketing conversation over here. Perhaps it will give you all some insight and perspective to your marketing plans. May your schemes land you on the side of the “creators of content” and contracts.
It had been nearly nine years since I performed a dj set in Las Vegas. Even if you have never been to Vegas you’ve heard the mantra, “what happens in Vegas stays in Vegas”. I wish that for your reading pleasure, my reason for abstaining from Vegas for nine years was due to a juicy, scandalous and legendary story known only to those sworn to the Vegas code but instead it was for something very simple. Top 40; Hot, real Hip-Hop not.
Las Vegas is a top 40 driven market. People from all over the world crusade to Vegas for an experience that will forever be immortalized in the tale of best time ever. I am fascinated that this magical and monumental occasion comes with the backdrop of the same 12 songs you hear over and over on every radio station.
As easy as it is to drop a radio styled set, it’s not my preference. Who dares to drop a track like “Go!” in a top club in Vegas? Me, I’m am guilty as Simpson. Kudos to Body English, a club in the Hard Rock Hotel, for pioneering a new type of experience in Las Vegas. Don’t get me wrong, top 40 music is still king but the people at Body English are fostering in a new level of fantastical to keep on the hush. I anticipate that I will return sooner than nine years.